Direction
Identity, interface, hierarchy
Oscar Rojas / Creative technologist / Multimedia since 2001
Software builtwith adesigner's eye.
One practice connecting visual direction, motion, interface, content systems, and the engineering that keeps everything useful after launch.
01Direction02Motion03Systems04Continuity
01
One practice / multiple channels
Visual direction, technical delivery. One person accountable for both.
I shape the interface, motion, content structure, and technical foundation together—then stay involved as the platform changes.
Motion
Narrative, pacing, interaction
Systems
CMS, integrations, operations
Continuity
Migration, support, ownership
02
Work measured over time
From visual direction.
To long-term platform ownership.
These numbers reflect platforms I helped launch, content I migrated, assets I managed, and systems I supported for years.
- 2001
- Founded where design and technology meet
- 20+ yrs
- Continuous enterprise platform ownership
- 7,500+
- Franchised hotels supported
- ≈39,000
- Digital assets managed
01
02
03
04
03
Two entry points / same senior partner
Technical depth behind ambitious creative work.
White-label discovery, architecture, CMS development, integration, migration, rescue, and launch leadership without adding permanent headcount.
Discuss an agency partnershipModernization without erasing what already works.
Improve established platforms with measured intervention, better workflows, thoughtful migration, and continuing technical ownership.
Talk about your platform04
Selected work / three kinds of ownership
Three projects. Three kinds of ownership.
ChoiceBuys shows long-term product stewardship. Radisson shows complex content integration. RED-CMS shows a reusable product evolved across fourteen years.
Enterprise platform / long-term ownership
ChoiceBuys
- 272 qualified vendors
- 7,500+ hotels
- 20+ years continuity
Multi-brand integration / launch system
Radisson
- 6 hotel brands
- 1,500+ files
- June 2023 launch
Product / reusable content architecture
RED-CMS
- 3 active installations
- Custom administration
- 5 major releases