Direction
Identity, interface, hierarchy
Oscar Rojas / Creative technologist / Multimedia since 2001
Software builtwith adesigner's eye.
One practice connecting visual direction, motion, interface, content systems, and the engineering that keeps everything useful after launch.
01Direction02Motion03Systems04Continuity
01
One practice / multiple channels
Not design on one side and technology on the other. One continuous signal.
Red Sphere brings the visual, experiential, and operational parts of a digital platform into the same decision-making process.
Motion
Narrative, pacing, interaction
Systems
CMS, integrations, operations
Continuity
Migration, support, ownership
02
Proof / not decoration
Creative range.
Operational depth.
The work moves across media, but it is measured by what survives: usefulness, clarity, scale, and years of accountability.
- 2001
- Founded where design and technology meet
- 20+ yrs
- Continuous enterprise platform ownership
- 7,500+
- Franchised hotels supported
- ≈39,000
- Digital assets managed
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02
03
04
03
Two entry points / same senior partner
Technical depth behind ambitious creative work.
White-label discovery, architecture, CMS development, integration, migration, rescue, and launch leadership without adding permanent headcount.
Discuss an agency partnershipModernization without erasing what already works.
Improve established platforms with measured intervention, better workflows, thoughtful migration, and continuing technical ownership.
Talk about your platform04
Selected work / different formats, connected thinking
Built across channels.
Platform ownership, multi-brand systems, and a reusable CMS—each treated as both a design problem and an operating system.
Enterprise platform / long-term ownership
ChoiceBuys
- 272 qualified vendors
- 7,500+ hotels
- 20+ years continuity
Multi-brand integration / launch system
Radisson
- 6 hotel brands
- 1,500+ files
- June 2023 launch
Product / reusable content architecture
RED-CMS
- 3 active installations
- Custom administration
- 5 major releases