Understand the visitor before recommending a path.
A parent, an adult singer, and a company shouldn’t get the same opening.
Adriana Granobles / Music, voice, and transformation platform
A website that can listen before it asks.
A wide creative practice, rebuilt on RED-CMS so visitors can find their way, with a conversation layer designed to understand intent and hand useful context to a person.
Red Sphere rolePlatform direction / RED-CMS modernizationConversation design / guided discovery / human handoff
01
The platform foundation
Modernize before automating
Give the assistant a system worth navigating.
The site was first made clearer, editable, and safer to operate, so an assistant has real routes and approved content to work from.
- 01
Organize the offer
Classes, CUDA, songwriting, events, recording, and transformation work each got a clear route.
- 02
Preserve the story
Adriana’s voice, imagery, testimonials, and video were kept, not flattened into generic copy.
- 03
Make it operable
RED-CMS turned a static site into an editable system with reusable layouts and safe deploys.
- 04
Connect intent to action
Contact attribution keeps the page, service, and campaign behind each real lead.
02
The conversational layer
Not another generic chatbot
A conversation layer with a defined job.
It adapts to the page a visitor is on, answers from approved content, and passes the details a person needs to follow up.
Answer from approved program knowledge.
Reviewed site content, program conditions, and FAQs, with uncertainty made visible.
Collect only what improves the next conversation.
Interest, age, format, and timing, gathered as the conversation goes.
Move the right context to a person.
Contact, scheduling, WhatsApp, or a person, with the context intact.
Visitor / current page: singing
I’m an adult beginner. I want to sing confidently, but I’m not sure where to start.
Adriana assistant / grounded path
I can help you compare the adult singing path with CUDA. Would you like to focus on individual technique, singing in community, or both?
Illustrative conversation design—not a live customer transcript.
03
The experience in context
The assistant follows the experience
Different page. Different conversation.
A CUDA visitor asks about remote participation and community. A singing-class visitor asks about age, format, and location. Page context lets the assistant start closer to the real need.
Screenshots show the public Adriana Granobles site. The conversation shown is an illustrative design, not a customer transcript.